What does visual hierarchy in maps refer to?

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Visual hierarchy in maps refers to the order of map elements, which is essential for guiding the viewer’s attention and effectively communicating the information presented. This concept is about how different elements—such as symbols, text, and graphics—are organized by importance and clarity.

Establishing a clear visual hierarchy helps ensure that the most critical information stands out, allowing users to easily interpret the map. This can be achieved through various means such as size, placement, color, and contrast, which collectively direct the viewer’s eye to the information that matters most.

In a well-designed map, elements that convey key data will be more prominent, making it easier for the audience to understand the map's message at a glance. Thus, the order of these elements significantly contributes to the overall effectiveness of the map's design.

While aspects like legend placement, scale accuracy, and color contrast contribute to map usability and aesthetics, they are not the primary focus when discussing visual hierarchy.

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